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02 · Logo System

One mark, multiple voices.

The AAG mark is a kinetic monogram — a forward-leaning A, charged at the apex. Use the appropriate variant for each surface; never recreate or modify the artwork.

Primary lockupAffinity Automotive Group
Reversed lockupAffinity Automotive Group

Color variants

Affinity Automotive Group
Full color (transparent PNG)
Affinity Automotive Group
Black mono
Affinity Automotive Group
White mono (reversed)
Affinity Automotive Group
Orange — finance / promo

JMEV co-branded lockup

Affinity Automotive Group
Authorised Dealer
JMEV — Caribbean

JMEV always leads on vehicle-facing materials. AAG is positioned as "Authorised Dealer" with the full attribution underneath. See the Co-branding chapter for full hierarchy rules.

Clear space

Affinity Automotive Group

Hover to reveal minimum clear space: equal to the cap-height "A" on all sides.

Minimum sizes

Digital
Affinity Automotive Group24 px height
Print
Affinity Automotive Group20 mm width
Icon only
16 px favicon

Do · Don't

Affinity Automotive Group
Use approved color
Affinity Automotive Group
Don't stretch
Affinity Automotive Group
Don't recolor
Affinity Automotive Group
Don't rotate
Affinity Automotive Group
Don't add effects
Affinity Automotive Group
Don't outline
Affinity Automotive Group
Don't pattern
Affinity Automotive Group
Use on calm bg