One model. One persona. One promise.
Every JMEV model in the Affinity range owns a single persona and a single positioning line. These lines govern ad headlines, sales scripts and social captions — they keep four vehicles from competing with each other in the same sentence.
JMEV EWIND
by JMEV · Affinity Automotive Group, Authorized Dealer
JMEV ELIGHT
by JMEV · Affinity Automotive Group, Authorized Dealer
JMEV EV3
by JMEV · Affinity Automotive Group, Authorized Dealer
JMEV EV2
by JMEV · Affinity Automotive Group, Authorized Dealer
How to use these
Positioning line
The strategic promise. Use it as a headline, an end-frame, or the opening line of a sales conversation. Never rewrite it per campaign — repetition is what makes it stick.
Persona
Internal shorthand for who we are talking to. It drives casting, location, music and channel choice — it is not customer-facing copy.
Marketing tagline
Each model also carries a product tagline used on its page on drivewithaffinity.com. The positioning line sits above it; the two should never appear in the same block of copy.